Chinese mobile market will rise 66 per cent in 2015
This year will mark a shift in the balance of power in mobile games: China will finally surpass the US as the world’s most valuable market.
A new report from Niko Partners estimates that domestic revenue in China will hit $5.5 billion this year. If accurate, that’s a huge increase over the revenue generated in 2014, which only reached $3.3 billion.
Niko Partners expects the number of Chinese mobile gamers to reach 420 million by the end of this year, a huge increase on the 360 million gamers reported for the first half of 2015. Niko also forecast revenue to increase to $11.1 billion by 2019.