Digital games are used by more than 2.7 billion people worldwide. The turnover from digital games is more than $150 billion annually – that is far more than is generated from music and films.
According to market research firm NEWZOO, digital games generated $159.3 billion in revenue in 2020. Compared to 2019 revenue, this represents a 9% growth.
Southeast Asia is a major contributor to growth
Revenue generated in Southeast Asia accounts for 50% of global revenue generated. The reasons for this enormous growth are, on the one hand, the rapid and nationwide mobile network expansion to 4 G or 5 G, and on the other hand, the high propensity of the Southeast Asian population to use smartphones.
GAWOONI focuses on Southeast Asia
GAWOONI recognised this great growth potential a long time ago and was the first European game publisher to actively and successfully position itself in the Southeast Asian market.
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