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Posts By : GAWOONI

The Gaming Industry: A Gigantic Growth Market

After the latest forecast by the American market research firm Digi-Capital it has become clear, the games industry is and will remain a huge growth market.

The market research experts confirmed for the past 2015 a total revenue of 90 billion US dollars. They are also forecasting a further growth to 115 billion US dollars by the year 2020. This represents an average growth rate of over 7 percent per year.

The most important segment is mobile gaming (games for smartphones and tablets). Mobile gaming will increase from 35 this year to 35 and in 2020 to 48 billion US Dollars with an average growth rate of 8 percent.

It was further stated that especially Asia as a whole is dominating the games market. Until the end of 2020, Asia will generate more than half of all mobile gaming revenue worldwide.

The aforementioned facts and forecasts underline the strategic direction of GAWOONI. With our special focus on the emerging markets Asia and India and our specialization in mobile and online gaming we are in line with the trend.

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Source: Digi-Capital

Top 10 Mobile Games in 2015

160129The market research company Superdata just released the top 10 selling mobiles games in 2015. One game generates more than 1 billion US Dollar turnover.

The top-selling mobile games in 2015, according to Superdata:

Clash of Clans (Supercell): 1.345 Billion USD
Game of War: Fire Age (Machine Zone): 799 Billion USD
Puzzle & Dragons (Gungho Online Ent.): 729 Billion USD
Candy Crush Saga (King Digital): 682 Billion USD
MonsterStrike (Mixi): 674 Billion USD
Candy Crush Soda Saga (King Digital): 518 Billion USD
Fantasy Westward Journey (NetEase): 451 Billion USD
Colopl Rune Story (COLOPL NI): 356 Billion USD
Disney Tsum Tsum (LINE Corp): 326 Billion USD
Boom Beach (Supercell): 297 Billion USD

GAWOONI CEO Frank Holz part of an official German delegation traveling to Indonesia

German-Embassy2015 is the year of the German-Indonesian cooperation.
So was Indonesia, for example, the guest of honour at this year’s International Book Fair in Frankfurt and presented
his multi-faceted cultural and literary landscape.

Indonesia’s economy is growing fast and the government is forcing the dialogue with the Federal Republic of Germany to establish long-term strategic partnerships in key industrial fields. One of these strategic industries is the games industry.

Beginning of November a German delegation of media experts was traveling to Jakarta to start the dialogue between German and Indonesian game developer. At the same time the importance of the games industry has been supported as a high-growth future industry on a political level. GAWOONI CEO Frank Holz was part of the German delegation and gave lectures about GAWOONI and international business development for Indonesian game developers. For GAWOONI the trip was a complete success, as the strategic focus of our publishing activities is in the emerging markets of Southeast Asia and India.

 

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Chinese mobile market will rise 66 per cent in 2015

This year will mark a shift in the balance of power in mobile games: China will finally surpass the US as the world’s most valuable market.

A new report from Niko Partners estimates that domestic revenue in China will hit $5.5 billion this year. If accurate, that’s a huge increase over the revenue generated in 2014, which only reached $3.3 billion.

Niko Partners expects the number of Chinese mobile gamers to reach 420 million by the end of this year, a huge increase on the 360 million gamers reported for the first half of 2015. Niko also forecast revenue to increase to $11.1 billion by 2019.

Asia take over 50% of all mobile games revenue in 2018

Digi-Capital forecasts that Games Software Revenue will grow from $88 billion in 2015 to $110 billion by 2018 at 8% annual growth. In a single digit growth market, games leaders with hit IPs, user scale and cashflow are spending more on marketing and development to drive shareholder value.
Mobile Games will generate more revenue than Online Games in 2015, as well as more revenue than Console Software. Where Mobile Games will take $3 of every $10 spent by gamers on software in 2015, that figure will go up to $4 out of every $10 by 2018. Mobile Games revenue will grow from $29 billion in 2015 to $45 billion by 2018 at 15% annual growth. Asia has dominated mobile games revenue since 2013, compared to both North America and Europe, and Digi-Capital forecasts Asia to take over 50% of all mobile games revenue in 2018.

Gaming exits hit $18 billion in 12 months

Mobile gaming exits hit $18 billion in 12 months

Games also yielded a 9.9x return on every dollar invested in the last year, well above the 4.9x average for mobile internet

Mobile gaming investors saw $18 billion in exit returns in the year leading up to Q3 2014, according to new data from Digi-Capital.

In fact, the only category to return more was messaging, largely due to Facebook’s acquisition of WhatsApp, which boosted the value from $4 billion to $25.8 billion. Take Whatsapp away, and games‘ $18 billion return made it the leading mobile internet category, just edging out social networking with $17.7 billion.

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„Multi-billion dollar exits via M&A or IPO are impressive, but VC and growth equity investors (and their institutional backers) care more about exit returns,“ said Digi-Capital managing director Tim Merel in a new report. „So rather than how many dollars you receive, focusing instead on how many dollars you get back for every dollar you invested.

„Early stage investors typically hold investments for at least 3 years, and the 3 year average return on investment for mobile internet to Q3 2014 was 3.5x.“

However, when isolated, the 12 months leading up to Q3 2014 saw that average return increase to 4.9x, with mobile internet exit activity across all categories reaching $94 billion. In this context, games was one of the leading categories again, returning 9.9x on every dollar invested – the 5th highest out of 28 categories.

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According to Digi-Capital, VCs and corporates invested more than $19 billion in mobile internet (excluding IPOs) in the 12 months leading up to Q3 2014 – a record figure, and a 232 per cent year-on-year increase. However, only $1.1 billion of that amount was invested in games.

„After a bountiful year for mobile internet investors, our analysis indicates the next 12 months could be even more rewarding,“ Merel said.

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